For an organisation with which you are familiar and drawing on Essay - 1

For an organisation with which you are familiar and drawing on scholarly sources, critically evaluate the value of social networking technologies to knowledge sharing, integration and creation - Essay Example Also, various organizations have now been recruiting experts in the field to carve out an incisive social media strategy to avoid complications and clarify the rules of order regarding information sharing and integration beforehand. This is especially true for big organizations where the procedures are bureaucratic in nature, and thus a systemized way of running the communication paradigms is regarded (Goertz, shortle & Bergestorm 2005: 177). For this reason, the paper will explore the utilization of social media technology in the United Nations Organization to integrate communication paradigms for effective advocacy and awareness campaigns. Lately, the organization has been focusing on developing blueprints on how social media tools and techniques can be used to enhance the output of communication and advocacy campaigns. It can be argued that the United Nations organization utilizes the social media technology as a product of interpretive flexibility over various relevant social gro ups. In other words, technology in social media and its utilization for various social groups in driving the organization to take leaps while the organization in itself isn`t leading the process, rather it is being led by interpretive flexibility processes. Also, the conceptualization of the social media technology differs over the scope and role, thus in turn changing the structural systems. Thus, observing the organization, it can be precisely states that the variables in social media technology tends to dictate how the UN designs communication strategies while the strategies tend to in turn impact structural change and thus, the process takes place in a circular manner which is dynamic and progressive. United Nations has missions and offices all around the globe, and thus it would be ignorant to perceive the social media communication paradigms at all levels integrated and similar in nature. Thus, for the purpose of determining a holistic